comScore Study Reveals That Males Between the Ages of 18-24…
..More Likely to Download Podcasts via iTunes
“Podcasting Also Popular Among 35-54 Year Olds and Higher-Income and Better-Educated Consumer Segments”.
Okay, so this does not relate entirely to educational podcasts but I thought I’d post here out of interest.
“An analysis of the iTunes podcasting audience revealed that males represented a significantly larger share (63 percent) of the audience than did females (37 percent). In addition, 18-24 year olds represented a substantial share of the audience (29 percent) and were more than twice as likely as the average Internet user to download podcasts. People between the ages of 35-54 represented about half of the podcasting audience and were also more likely than average to download podcasts.”
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